It's been five days. The President has apologized. The DILG Secretary has admitted mistakes. The PNP, too, has apologized. The Filipino people all over the world have apologized.
But we have yet to see and hear the local broadcast media humble themselves, admit their mistakes and apologize.
In the next few days will anyone between GMA 7 and ABS-CBN claim and brag that they had the highest ratings during Monday's hostage-taking coverage as they always do? Showing statistics and percentages side by side the number of deaths?
Will the news readers like Mike Enriquez, Mel Tiangco, Karen Davila and Ted Failon, alongside their field reporters and big bosses, lose the smugness on their faces and own up to Monday's lousy job? Or will they continue to reign supreme on prime time TV as if August 23, 2010 didn't register in the calendar?
But how difficult is it to apologize? Where business takes front seat, Serbisyong Totoo and Panig sa Katotohanan, Panig sa Bayan remain cute slogans masquerading as core values.