The Philippine Department of Tourism is at it again. After the failed "Pilipinas Kay Ganda" slogan of 2010, DOT introduces its new battle cry (?) -- "It's More Fun in the Philippines."
Twitter at 11 AM Philippine Time had #ItsMoreFunInThePhilippines trending worldwide. And it was not even lunch break here!
I wonder, was there a linguist or a grammarian in DOT's panel of consultants? Adding a comparative word MORE in the slogan begs the question "More than who, more than what, more in what aspect?"
Still, when you talk about FUN, it doesn't always have to be good or upright or normal. There is fun in naughty and mischievous, fun in foolishness, fun in being daredevil, fun in being different. Ikaw na!
The Philippines may not have the best of economies or the cleanest of cities or the oldest of cultures, but the Philippines is the inventor of FUN: from big time fun to fun size, from Juan Tamad to Boy Pick-up, from ukay-ukay to halo-halo, from Market Market to Tawi-Tawi, from Lapu Lapu to NoyNoy.
From the dancing Traffic Aide to beer bellied kalabit-penge cops. From lousy drivers to slow-as-turtle lady drivers. (Political correctness, give me a break!)
Yes, we have kidnappers, carnappers, terrorists, leftists, professional street protesters, political clowns, political dynasties...Wait, aren't these universal social varmints?
Anyway, we have those and more. FUN. SMILE. HOPE. FORTUNE. WINSTON. MARLBORO. REAL CHEAP. CAN BE BOUGHT PER STICK. WHERE ELSE IN THE WORLD?
But what's this? :(
1951 Switzerland Tourism Ad
Philly's More Fun (2007 Commercial)
Video from www.youtube.com