That says it all. Good recall. Short and sweet.
If it ain't broke...Have they not heard of this old, old saying?
Not everything that came out of GMA regime is bad. Neither those who have Marcos in them are evil.
"WOW! Philippines" is good. What Department of Tourism need only do is to make sure that everything that is Philippines is WOW! If not everything, at least, more things.
And must you change it, change the logo and make it yellow, if only to please your boss. But leave the slogan alone.
DOT Secretary Lim apologized for the error. For rushing things to the point of copying Poland's logo. For forgetting that we are selling the Philippines as a tourist destination to the non-speakers of Filipino. He admitted that the idea (Pilipinas Kay Ganda) didn't go through FGD (focused group discussion) which according to him should have been the "normal process."
Doesn't DOT have budget for R&D? Doesn't DOT have budget for third-party marketing think tanks? Or they haven't heard that these two actually exist?
And we ask again: Where does Noynoy get his people?
The slogan may not be broken. But the ad campaign can use a makeover. Oh, unless 3rd or 4th place in southeast asia is where we want to be.
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